Choices, choices, choices

There’s a big difference between a salesman and a consultant. A salesman tries to convince you that you want and need what he has, exactly the way he has it. No modifications to fit your needs, no changes to make it more of what you would like. No customization. In a salesman’s mind, “as is” is perfect for you. A consultant, on the other hand, cares about you. A consultant gives you options and helps you decide what fits best for you and your company. In other words, a consultant gives you choices.

When it comes to your website, POTW is the consultant you’re looking for. Everything from the initial website design, to the format, graphics, text, content, and search engine optimization strategy is customizable to fit your needs…no cookie cutter approach to any aspect of your web solution.

Maintenance of your website? We have MORE options…to assure that the ongoing maintenance of your site is done exactly the way you want, and in a way that fits your budget. Once we teach you and your staff how to use our user-friendly WYSIWYG interface, your Monthly Hosting and Membership fee gives you access to our Technical Support Staff, via toll-free number, who will assist you in making the changes necessary to keep your website in tip-top shape. All of this for no extra charges.

No time? No problem. Let us do your website maintenance work. We offer a variety of Maintenance Package Options to fit your needs and fit your pocketbook.

With POTW, you get a true Web Solution Consultant experience.

“But I don’t use a computer!”

All too often, a business owner makes the mistake of assuming that, because (s)he does not use a computer, a website is not a good way to market his/her company.  Of all the concerns I hear when calling on small and medium sized businesses to dicuss their internet marketing and web solution needs, this is one of the most common among companies that have been around for a while.  Let’s face it…fifteen years ago, they probably did not need a computer to run their business, and they did not need a website to market their business either, right?  But what we must also face is that the world is changing.  As Thomas Friedman would say, “The World is Flat,” and computers and technology have put instant information at our fingertips while also making it AS easy to make a purchase from the store down the street as it is to make a purchase from the store on the other side of the globe.  And as more and more people use computers, companies make the daily discovery that these people are their customers.  So, business owners are forced to ask themselves, “Does it MATTER if I use a computer, when so many of my customers do?”  And, of course, the answer is no…it doesn’t.  As I always say, “If you aren’t selling where your customers are buying, then they are buying from someone else.”  Frankly, your web-savvy customers could care LESS whether you use a computer or not.  What they DO care about is finding the product, service, or information they want as quickly as possible.  And if you aren’t there to give them what they want, they will get it elsewhere.

So you don’t use a computer?  No problem.  POTW not only will assist you in developing and designing your web site, but as part of our web solution services, we also offer discounted rates for preferred customers to continually maintain and update your site without breaking your pocketbook.  And as part of every website we develop, we commit tutorial hours to educating the interested and willing customer on how to use POTW’s extremely user-friendly web design interface software.  In a matter of a few brief hours, we will have you tech-savvy….at least when it comes to your website. 

Test drive your POTW Web Solution today!

Visit POTW at www.powerontheweb.biz and begin creating your POTW experience.  Begin building your website, and get ready for possibilities to explode.  After providing us with the necessarily priliminary information – which takes about two minutes – we will begin creating a website for you.  Within 24 hours, we will contact you to discuss concepts and ideas.  Before you know it, your POTW web solution will be up and running, generating more business for you, and moving your business at the speed of the next generation!

E-Commerce enabled websites make doing business easier!

Hand in hand with the importance of BEING online also comes the ability to actually conduct transactions online through your web presence.  Commerce that transpires online is called “e-commerce,” and POTW makes enabling your website with this important tool easier than ever before.  As a POTW client, you have access to all of the tools neccessary to set-up merchant accounts, a fully customizable product catalog, a virtual shopping cart, advanced pricing features, shipping handling and tax rules, payment options, inventory tracking, and order processing features. 

Creating an extensive online catalog, with literally thousands of items, is as straight-forward as making the decision to do it.  Use images, seperate your product by categories and divisions, provide extensive product descriptions, code for discounts, allow for custom shipping methods, include handling charges, and calculate tax on orders…all with the tools included with your POTW web solution.

Already using your accounting software to process your orders?  No problem.  Your POTW web site will streamline the order process by automatically generating invoices and download orders directly into your software each time a customer makes a purchase on your website.

With multiple billing options, you can process credit cards and e-checks online, in real time, have orders sent to you by e-mail, or receive daily batched order reports by fax.  And no matter how your orders are being processed, be confident that they are safe and secure on our SSL-encrypted network.

Syncronize your actual product inventory with the inventory displayed in your online catalog.  POTW will help you to set up your website so that it will automatically notify your customers of whether or not an item is currently in stock, and advanced inventory features allow you to accept or reject orders on out-of-stock items.

Conduct business and make money on-line 24 hours a day?  Sounds good!

Is your website found?????

Promoting your website is one of the most powerful ways you can assure that users will find your site. Hiring a website promotion firm can likely get the job done, but the cost can be prohibitive to smaller businesses, usually costing anywhere between $200 and $2,000 per month.  With an integrated website promotion tool that is standard in many turn-key website design packages, you can assure your proper visibility and well structured internet marketing. For preferred customers, your developer that provides you with your turn-key package may even handle the submission of your site to search engines every 5 to 6 weeks, properly initiate automatic content changes, and work for proper optimization and ranked placement within Google in seven to nine months.  Also using tools that come standard with your turn-key solution software, your developer can use meta data keywords for further search engine optimization (SEO). There are many ways to market your site online, including cost-based options like pay-per-click advertising (PPC), but all of our website optimization can usually be done using a turn-key package’s tools that you have already paid for, which means website optimization at no additional cost.  And all of this kind of optimization should be done using natural optimization techniques…no tricks to which the search engines will eventually stop paying attention.

Benefits of a Site Translation Tool

Not only is it important to have a strong internet presence, but how can you be sure you can truly “be seen” in today’s global economy? It’s certainly no secret that the internet itself is world-wide (remember, WWW stands for World Wide Web), and this means that your properly constructed and maintained website can actually be found and seen be anyone, anywhere. So if you plan to truly be present globally, and conduct your business on a global scale, you need to be sure your site can be understood. And that’s where a site translation tool proves to be extremely valuable. Some of the most powerful site translation tools can be programmed directly into your website, and the good ones will use technology similar to, or exactly the same as that employed by US Intelligence Agencies, Department of Defense, NASA, and multi-national corporations like Ford, Xerox, and AOL to allow visitors to instantly translate your site in to up to 12 different languages: Spanish, French, Italian, German, Dutch, Greek, Portuguese, Japanese, Korean, Chinese (Both Traditional and Simplified), and Russian.

Don’t care about doing business across the globe? What about people in your own back yard that speak a different language? You do not necessarily need to have a desire to do business in another country…what if some of your potential clients better understand a native language more so than English? A proper website consultant / designer will help you examine your potential customer base and determine how site translation can help you to market your business more effectively to ALL of your potential clients. If you are in an area where speakers of foreign languages are present, your site truly can not afford to be without the power of a site translation tool.