How Much Does a Website Cost?

How much does a house cost? A new truck? A new piece of machinery? It depends, doesn’t it?

No doubt, these are all significant financial decisions, and the final price tag is something that affects the kind of item a consumer might decide on. But in all of these cases, the answer to the “cost” question depends on a lot of different things – mostly what the consumer wants included in the item. And more than likely, the first response to the “cost” question must be “well, how much do you want to spend?” or “what price range is in your budget?”.

Yet, when a website developer answers the “cost” question by asking what is in a potential customer’s budget, the potential customer invariably thinks the website developer is asking because he intends to gouge the customer for as much as possible. Why?

And consider this. If a consumer were to find a realtor that would answer the “how much does it cost” question without asking you for any more information, what would the consumer think when he told him a price that was more than he thought he could afford? What if this was you? If the realtor said, “well I can sell you a house that costs $300,000” and you knew it was about twice what you wanted to spend? You would probably respond with something like, “Well, that’s too expensive. Can you help me find a house around $150,000?” What you would NOT think is, “Wow…that realtor was trying to take advantage of me. I better go find another realtor that is willing to sell me a less expensive house.”

Here’s the difference in how most business owners look at the website in comparison to how most consumers look at the other financial decisions previously mentioned: when one goes to buy the house, he is a consumer who has already decided that he will likely make a purchase of some kind. With the website, however, many business owners ask the “cost” question with the intent of factoring the answer into whether or not he will continue considering. This is where the shift must occur. Some even ask how much something costs for the main purpose of saying “no thank you, that’s too much.” What they really ought to be asking at this point is, “What do you think a website can do to increase my business?” Followed by a discussion about what they want and need in a website and how much it will cost to create it, based on their desires. Eventually, like all other business purchases, a decision can be made on a cost/value basis.

You must first embrace the fact that you must have a website to continue to do business. Only after you have accepted this fact will you then be able to approach the decisions about a website from the proper perspective, only then will you be able to discuss the feature and benefits you want in a website in an effective way, and only then will a developer be able to provide you with the high-level of service – like what you receive from the realtor – and help you make the correct decisions about a website that will function for your business while also falling within the confines of your pocketbook.


A Website That Pays For Itself

Is developing a website for your business really an expense? Perhaps it’s not. If designed, maintained, and promoted properly, a website can actually make you money. In fact, you should expect it to.

Frequently, I am faced with the objection of a website being cost-prohibitive for a small business. Especially when a small business may already be struggling to make ends meet and cover already existing expenses, often times it is difficult to imagine spending money on developing a web presence. Arguably, however, a business owner in this predicament may be examining their situation from the wrong perspective.

As we see more and more people going to the web to not only explore options for doing business but also for ways to do business more easily, it is apparent that the Internet is not just a passing fad. In fact, the Internet itself is already an indispensible component of today’s economy.

In fact, it’s not unrealistic to consider the possibility that one of the reasons cash is tight and business is slow might be because you are missing out on bringing in your share of online business. If you are not selling where customers are buying…if you are not promoting and advertising where customers are researching…then they are likely buying from someone else.

So how do you bridge the gap? First of all, know that a website actually increases revenue and more than pays for its investment. The reality is, time and time again, companies that have chosen to invest in a website have proven this to be true. Now, go out and find a web solution provider that you can trust…one that you know has your best interests in mind and one who will be there for you long after the sale. You want not only a website developer, but a partner in your Internet marketing…someone who is invested in your success.

Don’t be intimidated by the Internet. Embrace it. Your business might just depend on it.

“I already have a site.”

Every day, more and more businesses are creating a presence on the world wide web. And every day, I hear more and more people tell me that they already have a website. Unfortunately, inherent in those five simple words that are so oft repeated to web developers that undoubtedly inundate a customer’s telephone and voicemail every week is one very flawed assumption: that having a site means they do not need my help or my services!

Sad, but true…that many sites that may meet the minimum criteria of a “web presence” are, in fact, a liability to their owners. While the site owner strategically counters offers to assist them with internet marketing by Consultants such as myself, they are also floundering in the virtual world and are frequently harder to find online than they may be in physical reality. As I often ask, “does your site rise above the crowd, or get lost in it?” As a business owner, it is up to you to not make the mistake of assuming that your website – simply because it exists – is doing everything for you and your business that a website should. The reaility is that the world of internet technology is changing so rapidly that you can not FIND enough time to stay on top of it AND run your business…which is why it is important to let someone you trust make sure that your website, and your internet marking strategy, are comprehensive and effective.

Welcome to the powerful web.


 …5 Reasons your business’s web address should be everywhere   

  In today’s world, not having a website makes it difficult to do business.  Here are just a few reasons why you should have a web address,and it should be on every letterhead, brochure, business card, and advertisement.

1.  More Information in Limited Space

  • Not enough room in the ad size that fits your budget?  Too much to say?  By placing your web address in the ad, your potential customers can learn everything about you when they visit the site…up to 500MB worth of information.  And your budget stays in tact.

2.  Are you on the web, or going out of business?

  • Several years ago, Bill Gates made the statement that businesses not conducting business online by 2007 will be going out of business.  Is it 2007 yet?

  3.  People love to visit websites

  • People love to investigate, and visiting a website allows people to satisfy their natural curiosity.  If you list it, they will come!

  4.  What’s a “yellowpages?”

  • Today’s youth hardly know what yellowpages are.  Instead, everybody “Googles” everything.  Phone numbers, addresses, movie times…everything.  A website keeps you in the game…a properly optimized website from POTW gives you an edge!

  5.  Bad economy or poor exposure?

  • Where are your customers buying?  Online!  And if your business isn’t there, then they are buying from someone else.  Too often businesses blame a slow economy on slowed business, but it always picks-up once we get them doing business online!
Published in: on November 4, 2007 at 1:35 AM  Leave a Comment  
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