Accepting Credit Cards Online

Everyday, more and more consumers become comfortable with the idea of making online purchases. Even still, there is a significant segment of the population that stays in resistance of this trend. Most often, the resistance is due to a concern about online security. So the question we are most often faced with, as online retailers and Internet marketing consultants, is one of the proper level of security that we should provide on our sites.

Anytime a consumer sends information (name, address, or credit card number, for example) this is “data” that is being sent via your website. Security provided by the website to assure privacy of the information sent is essential to prevent pirating of your customer’s banking and personal information. The security of data is provided through a process of encrypting (jumbling or scrambling) the information prior to it being sent over the world wide web, and the level of the security your site provides is based on the extent to which the information is encrypted. In simple terms, and as a basis of information that you should understand as the website owner, a minimum level of encryption that your site should provide to your customers is “128 bit,” with additional levels of protection being provided by “256 bit encryption.” When discussing your website solution with your developer or provider, be sure that the security that will be provided by your site is “128 bit encryption” at a minimum.

As a website owner, it is essential to assure that data you collect from your customer is encrypted and, additionally, to determine the level of encryption necessary to assure your customer’s level of comfort with conducting online transactions with you via your website.

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Published in: on February 17, 2008 at 12:07 AM  Comments (1)  
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