Disrespectful Driver

If this is your car…

…I will gladly accept your apology, as a comment to this post, for so rudely cutting in front of me on route 51 south, coming out of Pittsburgh, around 5:35pm on Monday, September 26th, 2011.

I understand that rush hour can be frustrating, and I am sorry that you chose to be in the slow moving left lane that had a bunch of people waiting to turn left at the light, but that still doesn’t give you a right to just cut in front of people.

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Published in: on September 27, 2011 at 12:01 AM  Leave a Comment  

Direction Change

This blog began as an effort for me to offers insight and information useful to small businesses and website developers alike.  The blog’s original design was for anyone interested in website information, whether or not a customer of POTW, small business owner, website developer, or Internet marketing consultants, to find the information to be useful as you consider the value of, effectiveness with, and approaches to websites, web presence, internet marketing, pay per click advertising, search engine optimization and search engine marketing, e-commerce, search engine submissions, and all manners and manifestations of Internet marketing tools and strategies.

After over a year of not writing anything, for a thousand and one different reasons, I decided to open up the subject matter to include….well, anything.  This includes not only the original information the blog was intended to convey, but also a wide variety of subject matter like my new endeavor of law school, what was on TV last night….essentially anything I think is interesting or I just feel like writing about.

Published in: on May 27, 2010 at 4:40 PM  Leave a Comment  

Why historical success says NOTHING about your need for a Website

If you are a small business owner, how many times have you said or thought this: “I have been successful for years without a website. I don’t need one.” As a website developer, I hear it several times every single day.

USA Today’s “Ask An Expert” Steve Strauss http://www.usatoday.com/money/smallbusiness/columnist/strauss/index.htm received this inquiry from a reader. “…I just don’t see the need for a [web]site. My business has been around forever, and we have done just fine without one. Am I wrong?”

You are not alone. But, if you think this way about your business, then I want to speak to you directly and bluntly. You can’t live in the past! It doesn’t work in any other area of life, why would it work in business? Do you still dial 555-1212 to reach directory assistance? How about area codes…remember when we only needed to dial those to call people really far away? Do you drive the same car you drove in 1970? Still watch the same no-remote tune-with-a-dial 12” black and white model TV with only 3 channels? Or pay the same amount for gas that you did five years ago? As times change, so do the things we buy, the way we buy them, and the way business owners must conduct and market our businesses to get our attention or even stay in the game.

And as the old saying goes, you are either moving forward or falling behind.

Are you still skeptical? Want some proof? Ask the next 25 people you talk to (friends, family, customers, or employees) if they bought anything online 15 years ago. Then ask the same people if they bought anything online in the last year. If you do not believe you need a website before this experiment, the results of your survey are going to shock you.

If you are still a “doubting Thomas,” take it one step further. Ask these survey participants about buying a car, planning vacations, finding a new doctor, shopping for homes…the subject matter isn’t nearly as relevant as the fact that people shop online, and they do research BEFORE they shop, and before they make just about any purchase.

Visit Steve Strauss’ exchange with Phil in its entirety. http://www.usatoday.com/money/smallbusiness/columnist/strauss/2008-02-11-getting-a-website_N.htm. It tells a story that I would do injustice to try and reiterate, but the message is clear. Marketing strategies are not the same as they used to be. Not having a website puts you at a significant disadvantage because times have changed. Everyday, more and more of your competition develops a website so, eventually, it will be the businesses without a website that are out of business.

The strategies that made you successful yesterday are not what will keep you successful tomorrow.