Maximizing Local Search Engine Results

Internet marketing is a very complex endeavor.  In the last several years, new businesses and even new entire industries have been created as a result of the need to properly optimize websites and promote them and the businesses they represent on the Internet.

One simple and easy way to promote your business online is to submit it for inclusion in the local search engine results.  This is one of the many ways to promote your business online, but it is one of the fastest and least complex. Now, many of my customers ask me if I can do this for them.  The simple answer is no…it’s best and easiest if you do it yourself.  The submission process is mainly designed to be done by the business owner, not the Internet consultant.

The purpose of this post is to give you some simple and easy access to submit your business for inclusion in local results.  But before you continue, please bear in mind a few things:

1.  This is not a terribly complex or technical process, and the results are worth it.  However, you should understand that there will be a few minutes of work and attention required.  Set aside about 30 minutes before continuing.

2.  Verification is required by most of the search engines.  This means they will want to immediatly verify that your listing is real, the information is correct, and email addresses and phone numbers actually are functional.  When you decide to move forward with this process, you should be in your office or accesible at the main contact telephone number and email that you intend to use in your listing.

3.  In some cases, you’ll need to sign up for an account.  No worries…this is perfectly safe.

4.  Finally, you should have a brief description of your company, and all relevant information including hours of operation, pictures, or logos you wish to associate with your company.

Now let’s move forward. Thanks to fellow blogger Cody, from, I’ve been able to provide  the following simple links.  Thanks, Cody. Here are most of the popular local search engines.

Let me know how it works.  In many cases, the results will be almost immediate!  Gotta love the power of the Internet.

Published in: on November 10, 2008 at 4:04 PM  Comments (3)  
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3 CommentsLeave a comment

  1. Clem this is a wonderful resource to share with local businesses and it’s free! Every local business needs to
    make it easy for their business to be found.

  2. It is a powerful tool, Tom. And the fact that it is free is even better. Thanks for dropping in.

  3. Ian White of Urban Mapping was quoted in an article as saying “40% of queries have local intent.” It seems logical to list your business where potential customers are searching.

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